About Jelf 

About Jelf

When Chris Jelf founded the company in 1989, he had a two-fold vision: to build long-lasting, trusted relationships with clients, and to provide them with expert advice.

"We believe (and our clients agree) that the best way to create a tailor-made solution that perfectly fits your needs is to meet with you, get to know you and then work together in partnership with you. That is our philosophy and the way we help our clients achieve their objectives for today, tomorrow and the future." 

Christopher Jelf, Founder

This business model remains fundamental to how we operate.


Global power. Local focus 

Today, Jelf is an award-winning financial consultancy and insurance broker. We are part of Marsh & McLennan Companies (MMC). In January 2017 Jelf was joined by Bluefin group, which also became part of

MMC, bringing together two leading community brokers and client advisory businesses.

Being part of one of the world’s largest global brokers isn’t without its benefits, but our focus is still very much on serving the communities in which we operate. Jelf and Bluefin have a strong local presence which enables our advisers to provide outstanding levels of service. The combined business works out of 80 offices across England, Wales, Scotland and Northern Ireland, employing almost 3,000 employees.


We provide expert advice to both businesses and individuals on matters relating to insurance, healthcare, employee benefits and financial planning.


We are committed to providing outstanding levels of service for our clients, who are at the centre of everything we do. We work side-by-side with them to understand their business needs and individual circumstances. From this position we recommend bespoke solutions from our broad range of products and services that mitigate risk and add value.

Our approach and reach 

Our purpose is simple: to build long lasting relationships with our clients based on a personal service and technical excellence.

Our advisers are experts in their sector. They are passionate about finding solutions that mitigate risk and add value.

At every point in a client’s journey with Jelf, we aim to differentiate our service through ensuring the client’s needs are at the heart of our decisions. We are their business partner and ‘trusted adviser’; we work to understand the challenges they face and provide the solutions to them.

We work with our provider partners to deliver a comprehensive range of products and services, which deliver ‘best of breed’ solutions to support our clients’ requirements. While maintaining a personal touch is key to our approach, the scale and financial strength of our business enables us to provide a broad range of market leading products and services. For our clients, it’s the perfect combination. 

But don’t just take our word for it. 
Click here to read what our clients have to say.

Our commitment to excellence

Our breadth of experience and expertise is unmatched in the market, demonstrated by the recognition we have received through the awards we have won.

We are proud to have been awarded the highest ‘3 Star’ accolade by Investor in Customers (IIC) for five consecutive years and we are one of the top-rated brokers in the UK for our ‘exceptional’ client service. The award is based on the results of an independent survey of both our clients and employees. The survey is part of an ongoing review of our business practices. It demonstrates our commitment to listening to our clients and to delivering exceptional service – something that sets Jelf apart. Read more about the IIC here...

Alongside IIC, year-on-year, Jelf continues to receive independent recognition for the services we provide, seeing us win numerous industry awards. Take a look at our trophy cabinet here.

Holding ‘Chartered’ status for both our Financial Planning and Insurance areas of the business remains an exclusive and valuable distinction within the sector. Click here for details of our Charter Advisers.