Tag Archives: Marketing data

GDPR guest blog

GDPR – are you ready?

Marketers need to act on the General Data Protection Regulation now, if they are to avoid putting business continuity at risk. What is GDPR? On 14 April 2016, the European…

Big data

Big Data: Bigger Responsibilities

Electronic marketing of yesteryear: bulk data purchase, mass emails, cold leads, and no consistent success. An approach built on foundations of quantity over quality and, with past legislation, an approach…